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 FOR THOSE WHO ARE SERIOUS ABOUT BEING FIT, BUT PLAYFUL ABOUT THEIR GEAR.

 We're on a mission to bring fantastic gear and wit into the humorless world of active apparel. Because we believe that you can be serious about being active and still lighten the f*ck up.

 

IT STARTED WITH A DREAM...

It was an unsuspecting Saturday night when a small group of ex-employees from a sports retail chain that thought they had the authority collectively shared a dream...

“What if we made some sh*t that would help people stay fit?”

At that very moment, a freak bolt of lightning came down and hit the west side of their villa.  And as she looked outside her window she saw a rare nine color rainbow, four unicorns, and a girl scout selling cookies. [Read More...]


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